
For my white paper, I decided to focus on the effectiveness of the National Hockey League’s marketing. If you know anything about hockey, you know that the NHL doesn’t do the best job of marketing itself outside of the hockey bubble. The league knows how to engage fans once they already like hockey, but it struggles to convert other sports fans into hockey fans. It’s a shame because hockey is such a fast-paced sport filled with exciting goals and massive hits. If the league did a better job of getting new eyes on the game, I can almost guarantee those viewers would stick around.
Because of this, my paper discusses all the ways the NHL could improve its marketing efforts. For starters, I believe it’s important for the league to focus on younger generations. There’s a wave of young players entering the NHL who are very relatable to today’s youth hockey players. These new players can also attract new fans with their creative styles of play. In addition, the NHL needs to capitalize on its major events. Last season, the league had a great opportunity with the Four Nations Faceoff, and it has a similar opportunity this year with the upcoming Winter Olympics. These are perfect chances to get people engaged and rooting for their countries.
Overall, there’s a lot the NHL can do to market itself better. Hopefully, some of these ideas can actually come to fruition, as I would love to see my favorite sport continue to grow.
Because of this, the paper talks about all the things the NHL could be doing better. For starters, I believe it’s important for the league to focus on the younger generation. There is a wave of young players coming into the league that are very relatable to the young hockey players of today. In addition, these new players can attract new fans with there more abstract style of play.








